Multilingual Sites & Custom CMS
In-language Chinese websites for Verizon Wireless and Fios, taken from user research through launch, with a custom CMS for the marketing team.
Full-Stack Developer · CMS & front end
- Built the custom microsite CMS that lets Verizon's marketing team create landing pages, sliders and promotional banners without developers.
- Implemented the responsive, localised front end from wireframes on a responsive grid.
- Modelled multilingual content so Chinese- and Korean-language pages could be managed independently of the English site.
- Worked with the UX team and Verizon's market account manager from sitemap and screen flows through to launch.
Verizon wanted to serve Chinese- and Korean-speaking customers in their own language for both Verizon Wireless and Verizon Fios.
Navigation had to feel natural to these audiences rather than a translated copy of the English site, and marketing needed to launch promotions without waiting on developers.
We researched the audience and competitor sites, built the sitemap and screen flows, then responsive wireframes and a visual style refined through user surveys. On top, a user-friendly CMS lets marketing run the microsites themselves.
User research
Audience and competitor research to understand how these customers browse and buy.
Information architecture
A sitemap and screen flow built around how the target audience navigates.
Responsive design
Wireframes on a responsive grid, then a visual style refined through user surveys.
Microsite CMS
Marketing creates landing pages, sliders and promo banners without developers.
- Launched Chinese-language sites for Verizon Wireless and Verizon Fios.
- Navigation designed around how the target audience actually browses.
- The marketing team publishes landing pages and promotions on its own.
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