SEO, AEO & Payload CMS Migration
Ongoing growth and engineering after the catalog build: SEO/AEO, inventory updates, production fixes and a move to Payload CMS.
Full-Stack Developer · Next.js, Payload CMS & SEO
- Migrating the site to Next.js and Payload CMS so the team manages pages and products themselves.
- Built vehicle landing pages (e.g. Corvette, Ford) matched to how enthusiasts search.
- Built a structured FAQ hub with Schema.org markup for AI answer engines.
- Handle inventory updates and fast fixes for production issues.
A performance parts catalog never stands still, and more shoppers now ask AI assistants which filter fits their car. Green Filter needed one partner to keep the store stable, grow search visibility and modernise content management.
Ongoing digital team: vehicle landing pages and an FAQ hub for Google and AI answers, day-to-day inventory and bug fixes, and a migration to Payload CMS.
Vehicle SEO
Landing pages for specific vehicles.
Answer engine optimisation
FAQ hub and schema for AI assistants.
Payload CMS
Developer-free content updates.
- Active engagement: rankings and AI search visibility are being tracked.
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