Bazooka Candy Brands · Consumer goods

Technical SEO Across Six Brands

Technical SEO remediation across Bazooka Joe, Ring Pop, Push Pop and three more WordPress brand sites.

70s → 95%Ahrefs site health
6brand sites optimised
8 wksaudit to fixes shipped
Technical SEO Across Six Brands for Bazooka Candy Brands
My role

Full-Stack Developer · WordPress & Technical SEO

  • Ran Ahrefs audits across all six WordPress sites and prioritised issues by impact.
  • Added missing meta titles, descriptions and image alt text at scale.
  • Compressed and resized images (WP Smush) for faster page loads.
  • Standardised shared branding with custom CSS and fixed broken links and duplicate content.
The challenge

Bazooka Joe, Ring Pop, Push Pop, Juicy Drop and Baby Bottle Pop had strong brands but technical SEO problems: missing meta tags and alt text, slow images, broken links and duplicate content.

The solution

A full Ahrefs audit on every site, issues ranked by impact and fixed in WordPress one brand at a time.

01

Audits on every site

Crawls of all six properties to rank every issue.

02

On-page fixes at scale

Meta and alt text added across the sites.

03

Image performance

Images compressed and resized for faster loads.

The results
  • Ahrefs health rose from the 70s to 87–95% across all sites.
  • Faster loads, better accessibility and more consistent branding.
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